SEARCH ALGORITHM NICHE IN THE EDUCATIONAL MARKET
Rubrics: UPRAVLENIE I BIZNES
Authors:
1.
Krasnoyarskiy gosudarstvennyy agrarnyy universitet
2.
Krasnoyarskiy gosudarstvennyy agrarnyy universitet
Type:
Article
Pages:
from 46
to 51
Status:
Published
Received:
21.12.2015
Accepted:
23.12.2015
Published:
25.12.2015
Subject area:
UDK 378.1 Организация высшего образования. Организация работы высшего учебного заведения
Language:
Russian
Keywords:
segmentation, educational services, niche market, poten-tial consumers
Abstract (English):
The paper presents an algorithm to search for a market niche by "top down", in which the segmentation of consumers is the starting point. For segmenting consumers of educational services is k-means used. The pro-posed method makes it possible to divide the potential consumers of educa-tional services into homogeneous groups, to form a marketing strategy of the university.
The paper presents an algorithm to search for a market niche by "top down", in which the segmentation of consumers is the starting point. For segmenting consumers of educational services is k-means used. The pro-posed method makes it possible to divide the potential consumers of educa-tional services into homogeneous groups, to form a marketing strategy of the university.
Keywords:
segmentation, educational services, niche market, poten-tial consumers
segmentation, educational services, niche market, poten-tial consumers
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2. MacQueen J.B. (1967). Some Methods of Classification and Analysis of Multivariate Observations // Proceedings of the 5th Berkley Symposium on Mathematical Statistics and Probability. - 1967. - Vol. 1. - R. 281-297.
3. Levinson Dzh.K. Marketing po-partizanski. - M.: Feniks, 2003.
